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The Strategic Application of Blogging in the Current Digital Marketing Environment

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  Introduction Blogging can be considered as one of the significant elements of the digital marketing mix which offers brands an opportunity to inform the audience with useful information, involve them in the discussion, and attract their attention to a specific website. In light of the various advancements in the practice of digital marketing, blogging stands out as an instrument capable of boosting a brand’s image on the web and complements many marketing goals. This post shall critically analyse the use of blogging within the strategic management of current digital marketing operations and supply success stories in industries, blogging integration, trends in blogging, customer profiles and potential SEOS in blogging. Industry Success Stories Some brands have effectively incorporated blogging into their marketing mix as a primary activity. However, one can distinguish between inbound marketing and sales automation platforms, such as HubSpot. The examples of the blog posts i...
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Expanding CHARLES & KEITH in the Uzbekistan Market

Introduction In this task, I will show in detail how as a digital marketing consultant at Innovate Digital I will develop a strategic digital marketing plan for CHARLES & KEITH in line with its goals of increasing brand awareness in Uzbekistan. Building on the existing identity of the brand and its experience within the market, the suggestions are to apply the following recommendations. Concentrating on increasing the impact that the brand creates within the niche targeted, the recommendations will aim at using the digital marketing available to target consumers properly. This plan will involve the management of CHARLES & Keith as a functioning business, as well as the market characteristics and competitors in Uzbekistan, and customer behaviour. Understanding CHARLES & KEITH’s Operations and Market Dynamics Successfully established as a popular wardrobe essential brand, CHARLES & KEITH is involved in creating fashion accessories, shoes, bags, eyewear, accessories, and c...
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