Expanding CHARLES & KEITH in the Uzbekistan Market
Introduction In this task, I will show in detail how as a digital marketing consultant at Innovate Digital I will develop a strategic digital marketing plan for CHARLES & KEITH in line with its goals of increasing brand awareness in Uzbekistan. Building on the existing identity of the brand and its experience within the market, the suggestions are to apply the following recommendations. Concentrating on increasing the impact that the brand creates within the niche targeted, the recommendations will aim at using the digital marketing available to target consumers properly. This plan will involve the management of CHARLES & Keith as a functioning business, as well as the market characteristics and competitors in Uzbekistan, and customer behaviour. Understanding CHARLES & KEITH’s Operations and Market Dynamics Successfully established as a popular wardrobe essential brand, CHARLES & KEITH is involved in creating fashion accessories, shoes, bags, eyewear, accessories, and c...